Tuesday, March 29, 2011

Inappropriate marketing for little girls

I'm sure you heard about Abercrombie marketing padded bathing suits to girls as young as 7 recently. After intense fallout, they are now saying that the suit is better suited for girls 12 and older.
http://www.dispatch.com/live/content/business/stories/2011/03/29/abercrombies-padded-bikini-for-preteens-stirs-up-fuss.html?sid=101
Also, I recently had another parent point out the Victoria's Secret Pink line. We have all seen and probably purchased things from this line for ourselves. Take a look at the panties now. Look at the bright colors, prints and phrases on them. They have things like "I 'heart' boys", "must have", "come visit soon", "yes", "take it off", "can't get enough", and "available" written on them. http://www.victoriassecret.com/panties/victorias-secret-pink
These things are clearly targeting teens. I don't know of many grown women that use the word "boy" in reference to who they date. I read this article and tend to agree with most of it. http://www.americandecency.org/archives/victorias-secret-teaching-girls-and-women-to-degrade-themselves/

I do not, at all, consider myself prudish. I just wonder why these things need to target girls that are CLEARLY much younger than is appropriate. Why are they trying to sexualize girls at younger and younger ages? It is NOT okay for little girls to be sexy! They are kids!!!

That is my rant. What do you think?

2 comments:

  1. I am in COMPLETE agreement. People are horrified that so many teens and pre-teens are having sex but IT IS EVERYWHERE! On the FaceBook game Frontierville there were some missions related to Valentine's Day and you could make a couple out of two of the girl character if you chose to. Shows have sex a prominent storyline. Clothing advertising like this is saying to young girls that they need to be sexy and why do you want to be sexy??? To HAVE sex! I would be so much more nervous raising a girl because I just wouldn't know how to raise them to see that what the WORLD is saying is GOOD isn't really that good for them. I think it's easier to raise a boy to respect women than to raise a girl to EXPECT men to respect her. It seems so many of these little girls are boy crazy in MIDDLE school now and WANTING the attention from boys. I dunno…it's just scary.

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  2. As the mother of a daughter who at 7, is already in love with the idea of being in love, this scares the hell out of me!

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